Get ready to boost your hotel results and your career, by means of this theoretical and practical specialized training on Revenue Management and Hospitality Marketing.
Advanced academic training delivering practical tools, focusing on increasing and optimizing revenue management in the Hospitality Industry.
6 WEEKS of deep training in Commercial Strategy tools, effectively applicable to your expertise area.
The training is based on units of interweaved insight, with case studies, networking forums, guest speakers, toolkits and relevant articles.
Dynamic integration between theory and practice, aimed at optimization of performance and tracking.
Integrating work and training can be really challenging; this is why this training is 100% online, paced out at your own rhythm.
HOSPITALITY PRODUCT
Understanding our product, identifying our target audience, brand promise, KPIs: Revenue Management and Marketing perspectives, Competitive Set and Benchmarking.
PROMOTION AND PUBLICITY
Product promotion per business unit, promotion channels: online & offline; digital marketing KPIs, storytelling, endorsement, cobranding and strategic alliances.
PRODUCT PRICING
Dynamic pricing strategies, Booking Channels, Channel Managers, consumer behaviour, the psychology of pricing, integration of business units, overbooking.
LOYALTY AND UPSELLING
Customer loyalty, retention and reactivation of customers, loyalty programs, guest ratings and online reputation. Guest review management. Guest rating impact on RevPar. Upselling and cross-selling strategy and tactics.
FORECAST & BUDGET
Budget strategy, Forecasting, strategic planning vs budget goals, menu engineering, reporting to owners and asset managers, budgeting events, KPI performance tracking.
THINKING OUT OF THE BOX
Reinventing Hospitality models, branding challenges, maximizing total revenues, Design thinking, Destination development and crisis management.
And Much More!