Hospitality Product
Understanding our product, identifying our target audience, brand promise, KPIs: Revenue Management and Marketing perspectives,
Competitive Set and Benchmarking
Promotion and Publicity
Product Promotion per business unit.
Promotion channels: online & offline; digital marketing KPIs; storytelling, endorsement, cobranding and strategic alliances
Product Pricing
Dynamic pricing strategies; Booking channels, Channel Managers; consumer behaviour, overbooking and group displacement, integration of business units; psychology behind pricing
Loyalty and Upselling
Customer loyalty, retention and reactivation of customers, loyalty programs, guest ratings and online reputation. Guest review management. Guest rating impact on RevPar. Upselling and cross-selling strategy and tactics.
Forecast and Budget
Budget strategy, Forecasting, strategic planning vs budget goals, menu engineering, reporting to owners and asset managers, budgeting events, KPI performance tracking.
Thinking out of the Box
Reinventing Hospitality models, branding challenges, maximizing total revenues, Design thinking, Destination development and crisis management.
And Much More!